NATIVE TRAFFIC

Taboola Cloaker

Real-time traffic filtering for your Taboola campaigns

Native ads bring volume, but not every click deserves to reach your offer. Screen every visitor before the page loads and let only legitimate traffic through.

Protect my traffic → See how it works

What threatens your campaigns

Bots eating your budget

Discovery networks carry a massive amount of automated traffic. Every bot that clicks your ad burns spend, pollutes your metrics and skews the campaign's optimization decisions.

Competitor spy tools

Spy tools crawl Taboola around the clock hunting for winning creatives and landing pages. Without filtering, your validated campaign becomes public reference material before you finish scaling it.

Arbitrage margins bleeding out

Traffic arbitrage lives on cents per click. Low-quality visits, data center traffic and off-target audiences crush your RPM and turn a profitable campaign into a loss.

How the cloaker works on Taboola

The cloaker sits between the click and your page, and splits traffic into two destinations.

How to set it up

1
Add your domain
Register your landing page domain and connect via DNS, JavaScript or plugin. Integration takes minutes and requires no changes to your campaign structure.
2
Set up your campaign filters
Create the campaign in The White Rabbit and define your quality rules: allowed countries, devices, languages, connection types and what happens to every rejected visit.
3
Run the protected link on Taboola
Point your ads to the protected link. From then on, every visitor is analyzed in real time and only traffic that passes your criteria reaches the offer.

Filters and protections

Bot blocking

Identifies crawlers, scripts and automated visits that inflate clicks with zero chance of converting, a constant on content networks.

Proxy and VPN

Detects visitors masking their real origin behind proxies, VPNs or data centers and keeps that traffic from contaminating your metrics.

Anti-spy protection

Recognizes the access patterns of spy tools and keeps your creatives, angles and landing pages off your competitors' radar.

Geo filtering

Allows access only from the countries and regions in your targeting, essential for geo-restricted offers and international arbitrage.

Device filtering

Separates mobile, desktop and tablet and routes each visitor to the right experience, protecting campaigns optimized per device.

ISP and connection type

Tells residential connections apart from servers and suspicious providers, one of the strongest quality signals in native traffic.

Inside the platform

Campaigns, domains and filters in one place, with the history of every decision.

Frequently asked questions

Does The White Rabbit work with native ad campaigns on Taboola?

Yes. The filtering engine was built for the major paid traffic sources, including native ads and discovery networks. You integrate via domain, JavaScript or plugin and use the protected link directly in your ads.

Will filtering slow my landing page down?

Not noticeably. The analysis runs in milliseconds, before the page is served, and legitimate visitors follow the normal flow with zero friction.

Does this help traffic arbitrage operations?

Directly. Arbitrage depends on traffic quality: by removing bots, data centers and off-target visits, your monetization metrics reflect real visitors and your margin per click improves.

How does the anti-spy protection actually work?

The system analyzes technical and behavioral signals on every visit and flags the patterns typical of monitoring tools. Those visits are routed away from your offer, keeping the creatives and pages you paid to validate out of sight.

Do I need to code to integrate it?

No. Domain and plugin integrations require no code, and the JavaScript option is a simple snippet you paste into your page. Support can walk you through the setup if needed.